In addition to the film, in 30″ and 25″ versions, the action includes digital initiatives, on Claro’s proprietary channels and points of sale.
Claro and Motorola scaled PA and DG, which recently left the BBB, to present the moto g62 5G launch campaign. The strategy, signed by Talent Marcel, plays with the acronyms of the device’s name and with the nicknames of the Olympic athlete and the actor to present the attributes of the smartphone, which arrives exclusively at the operator.
In the film, a saleswoman from a Claro store presents the Motorola device and the two influencers PA and DG interact with the functionalities and establish the connection between the acronyms. In addition to the film, in 30″ and 25″ versions, the action counts on digital initiative, in Claro’s proprietary channels and points of sale.
“The partnership and synergy between Claro and Motorola to always offer the best experience and connectivity is as strong as the friendship between PA and DG, which made an incredible story at BBB 21”, says Ane Lopes, Director of Communication and Brand at Claro .
“The moto g62 5G was developed for fun, with surreal speed, and it is with this spirit and synergy that we brought to this campaign a duo that also brought a lot of entertainment and joy to the public”, added Andrea Brandi, marketing manager at Motorola Brazil
