The campaign created by Galeria has a movie on TV, a digital strategy and activation with influencers
McDonald’s started its Drive-Thru Week last week and, until July 19, people who pass through the restaurant’s drive-thru will have access to product offers.
To advertise the campaign, Galeria was responsible for the campaign, which includes a TV movie, digital strategy and activation with influencers.
Under the concept that “all roads will pass through Drive do Méqui”, the campaign film shows from skaters, friends who are going on vacation together, even a person on a unicycle, passing through Drive-Tudo to take advantage of the offers.
In addition to making offers available on the McDonald’s app, anyone who passes by Drive-Tudo and asks for a Classic McOferta will be presented with a Medium McFrites.
“Drive Week celebrates one of our services and highlights the accessibility, agility and, above all, the convenience that we want to promote to our customers. With Drive-tudo, our consumers are welcome with the means of transport of their choice, making their experience of satisfying their hunger in Mequi even more democratic”, commented João Branco VP of Marketing at McDonald’s.
The rules of the Drive DesconTUDO Week and the chain’s restaurants that are participating in the action can be consulted at restaurant chain website.
