The campaign “It’s better for those who have Onix. The most economical car in Brazil” is signed by the Commonwealth//McCann
Data from the National Institute of Metrology, Quality and Technology (Inmetro), pointed out that the Chevrolet Onix Plus is the most economical car in the country and, to reinforce the attributes of the car, Chevrolet launched the campaign “It’s better for those who have Onix. most economical car in Brazil”.
Signed by Commonwealth//McCann, a division of WMcCann to serve Chevrolet, the campaign features a 30” film, 10 and 5” vignettes broadcast on open TV, with national coverage, and presence on radios, in a regionalized way, in addition to performance in the digital environment, with displays and videos on the main platforms and social networks.
“The Onix Plus is already a car well known for its performance, safety, comfort and modern design. Remembering that the Onix Plus is also the most economical car in Brazil adds even more value to the product and the brand. an affective relationship with Onix Plus, they know they can count on a modern and also very efficient car”, said Christianne Rego, Executive Director of Marketing GM South America.
The action debuted last Saturday (16) and, in addition to presenting the model’s fuel economy differential, will offer consumers a new way to purchase the car, with reduced installments within Chevrolet Semper, the brand’s financing plan.
