A bottle of champagne sold for $2.5 million, surpassing the sparkling wine auction record and likely becoming the most expensive bottle of wine ever sold. with a single NFT that includes the digital artwork and intellectual property rights to an image of “Bored Ape Mutant” and other collectible cartoon figures that adorn the bottle (one magnum is the equivalent of two full-sized bottles ).
NFTs are digital images that are traded on the blockchain. The highly speculative market for them peaked in 2021 with $41 billion in sales but has slowed sharply due to the recent cryptocurrency crash.
The Champagne Buyerswere the brothers Giovanni and Piero Buono. They are Italian cryptocurrency investors operating in the fashion and technology industries. Despite the cryptocurrency profile, the purchase was made in dollars, according to the seller. The sale was first reported in The Wall Street Journal.
Shammi Shinh, the British businessman who ordered and sold the bottle, said he hoped the champagne effervescence could stimulate the NFT market at a time when he and other financial markets are substantially below their highs.
The “floor price” of a Bored Ape Yacht Club token, the top of the Ape collectible series, has dropped to 93 ethereum, or about $99,501, from an all-time high of 153 eth, or $163,000, set in May, according to the NFT Floor Price website.
Chateau Avenue Foch is a new brand. Champagne’s Premier Cru grapes were grown at Allouchery, a family-owned estate in Chamery. Giovanni Buono told the Journal that the brothers have no plans to open the bottle.
The purchase was made privately. In the public wine market, vintage bottles tend to have high prices. In 2020, a bottle of the famous shipwrecked Heidsieck 1907 champagne sold for $275,000 in Moscow. En route to the Tsar in 1916, the story goes, the shipment was sunk by a German submarine and retrieved by Finnish divers decades later.
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