TikTok will feature exclusive news content from the show hosted by Mari Palma
Popverso CNN, a program presented by Mari Palma on CNN, will be shown on TikTok from this Monday (18). This happens through a partnership between the broadcaster and the platform.
With the new partnership, the profile of CNN Brazil on TikTok will make available, alongside the current short-term content, the program in its entirety through lives, further expanding the presence of the CNN brand on TikTok.
The Popverso program will have a personalized HUB for the hashtag #Popverso, bringing together all the content of the program, in addition to a special personalized page where the app’s audience will be able to learn more about the program.
“The goal is to deliver quality and credibility, regardless of the platform we are on, but in this case the partnership allows us to take this to an audience full of personality, which is practically the current focus of the entire content market”, explains Henrique Simões, digital executive director of CNN Brasil.
