The announcement of Neymar Jr. as the new ambassador for the game PUBG:BATTLEGROUNDS, announced last Wednesday, July 13th, was behind the creation and global execution of the campaign by 3C Gaming in co-creation with Krafton.
The agency, which has on its CV cases with giants such as iFood, Tiktok, Casas Bahia, Banco Next and other brands dear to the public, its mission is to connect and collaborate with talents, brands, publishers and communities to expand the boundaries of culture gaming. In the project, all advertising pieces and content that will reach the public on social networks, including videos and graphic arts, will be signed by the agency.
The materials will be broadcast in North America, Latin America, Europe, the Middle East, Africa and Asia, and includes the localization of the content for the main languages. Krafton’s choice to close the franchise partnership with 3C reinforces a trend in the segment gaming of increasingly seeking specialized partners to take care of the brand’s strategies, compared to traditional market agencies.
3C Gaming’s partner and CCO, Paulo Aguiar, celebrates the partnership and global reach of the project:
“We are proud to be with Krafton on this journey that will impact millions of people around the world, creating alongside one of the most influential talents today, which is Neymar Jr. This move for PUBG:BATTLEGROUNDS to team up with the player endorses our view that gamers are no longer a niche audience, but that games today are intrinsic to our culture and are part of people’s daily lives.”
The novelty comes at a strategic moment, with the World Cup just a few months away. In addition to the announcement on social media, Neymar Jr., a PUBG:BATTLEGROUNDS player since 2017, will host a livestream on July 14, at 2 pm, with Dream Squad formed by Gaulês and Netenho influencers, in addition to pro-player Sparkingg, on the player.
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