The project will also occupy the company’s ecosystem more broadly on Globo’s platforms, such as Globonews
Globo is launching the new season of the Agro project, where it will debate the relevance of Brazilian agribusiness, highlighting real stories, with a more human perspective, focused on people and the sector’s responsibility for the future of society.
For the new season, the tagline “AGRO – De Gente pra Gente” was created, which aims to discuss the legacy and positive impact of the actions of those who integrate and move this activity.
“Brazilian agribusiness and information about life in the countryside are topics that Globo has treated with great care and attention for many years. At this moment, we turn our lens to the human side of agribusiness, printing a new look that values people. After all, they are the essential engine that heats up and drives the sector”, explained Manuel Falcão, Brand and Communication director at Globo.
In addition, the project starts to occupy the company’s ecosystem more broadly on Globo’s platforms. At Globonews, the coverage of the Agronews column will disclose market indicators, essential for those who follow the sector’s movements, among other subjects.
On the GloboNews Connection, shown on Mondays, the column will also be broadcast on weekends and the new proposal will guide the subjects worked on in the Agribusiness section of the g1, with the daily publication of news, in addition to a page to pass on the stories told in the programs aired in the programming of TV Globo and Globonews and in posts on the portal’s social networks.
“Agribusiness is a very important pillar for the Brazilian economy. That’s why it’s very gratifying to see how Globo’s contribution to the sector has evolved over time. We are going to take advantage of all the reach and visibility that this project has gained over the last few years to bring information to all Globo platforms, with the most appropriate language for each of them, in addition to the credibility and depth that the subject deserves”, highlighted Manzar Feres, Director of Integrated Business in Advertising at Globo.
For more than 40 years, Globo has been based on the work of ‘Globo Rural’, with the premise of valuing the work of those who live in the countryside and bringing knowledge to those who are in the cities. In the last 5 years, the Agro project has taken information and extended the subject to different spaces in the company’s ecosystem, increasing the impact on the public’s daily life and has the support of Bradesco and Nissan, current sponsors that renewed the partnership with Globo.
