For the launch of the drink in Brazil, the brand created a drink suggestion, Amarula Pink Lake
Amarula introduced its new flavored product to the Brazilian market, Amarula Raspberry.
Composed of sustainable ingredients originating from Africa, the drink brings the extract of marula fruit with citrus notes from Baobab – a prominent tree in the African region –, and the junction of raspberry and creamy white chocolate.
“We prepared a drink that can be consumed neat, with ice, or in versions of special drinks with the addition of other ingredients. Amarula Raspberry matches the different moments in the life of consumers of the most varied profiles, whether at parties, bars or at home”, said Bárbara Ramos, Amarula’s marketing coordinator.
For the launch in Brazil, the brand created a drink suggestion, Amarula Pink Lake, made with Amarula Raspberry, raspberry syrup, tonic water, lemon and ice. In recent years, Amarula has been investing heavily in the innovation of its products.
“Brazil is the second most representative country for Amarula in the world, second only to South Africa. Amarula Raspberry arrives on the national market to complement the line of flavored liqueurs, reinforcing the brand’s DNA of innovation. The expectation is to have an additional volume of 5% by the end of the fiscal year, which represents the sale of five thousand nine-liter boxes”, concluded the executive.
