Project kicks off a series of brand activations that celebrate the evolution of its positioning
Chivas Regal will open an experience house in São Paulo, called Chivas House of Success. The environment will work between July 21st and 24th and July 29th and 30th and is located in a building in the Historic Center of the City of São Paulo.
The project begins a series of brand activations that celebrate the evolution of its positioning, summarized in the new tagline “I Rise We Rise – O Seu Sucesso, é o Sucesso dos Seus”.
“In recent times we have seen that the concept of success has evolved, it has become more plural, more collective, and that is why we want the House of Success to be a place to celebrate with those who inspire us daily and create new paths for everyone’s success. through their talents”, said Patrícia Cardoso, marketing director at Pernod-Ricard Brasil.
The house will feature a schedule of exhibitions, shows, talks and workshops, as well as a secret Chivas bar, the “Regal Secret Experience”, which promotes a sensory experience with drinks and food on site. The schedule can be accessed by the website.
On July 24, actress Taís Araújo will participate in a talk with Miria Alves, DJ and CEO of the project “TPM – All Can Mix”, Regina Ferreira, CEO of Hutu agency and Amanda Coelho “Diva Green”, founder of Ori Hair, in a moment of the Chivas Venture project. The initiative seeks to empower black women entrepreneurs.
The Chivas House of Success has a program open to the public and admission costs R$120, including 1 drink and 1 water. For those who want to know the secret bar “Regal Secret Experience”, the invitation has an additional R$ 45 reais and is purchased together with the event ticket and has a previously scheduled date and time lasting 20 minutes.
Sales will be open from the 13th of July at link.
