In partnership with Housi, the brand created the ‘Quarto Hut’, with the proposal to promote an immersive experience for consumers
Pizza Hut, in partnership with Housi, created a custom room for pizza lovers, called the “Hut Room”.
Located in the Housi Bela Cintra Building, in the south-central region of São Paulo, the proposal is to promote an immersive experience for consumers. The room will be available for rent from the 5th of August.
“We bet on connecting Pizza Hut’s new moment with the younger audience, which increasingly adheres to a free lifestyle. We plan unforgettable moments for those who want to live this experience”, said Bruna Fausto, Marketing Director of Pizza Hut Brasil at IMC.
The ideation and conduction of the project is by FSB Comunicação and, initially, the space will be open to digital influencers and the press.
“Following fourth gamer, Housi celebrates Pizza Month with Fourth Hut, in a fun experience for users passionate about Pizza Hut and technological innovation. The goal is to surprise and celebrate!”, said Roberta Faria, CMO of Housi.
The Hut Room has a space of 26m², with living room, bedroom, bathroom and kitchen. The decoration brings the visual identity of the Pizza Hut brand in instagrammable environments, balancing the use of elements, prioritizing comfort.
Intended for two people, the space will cost R$ 389.00 per night and reservations can be made through the website.
