The athlete will have the mission to encourage people to live moments in nature and present the characteristics of the brand’s cars.
Jeep announced the athlete and presenter Fernando Fernandes as the new brand ambassador.
Fernando was the presenter of the most recent season of No Limite, a program of which Jeep was one of the sponsors and was present in several races.
With the partnership, the athlete will have two companions in his new challenges: the Compass and Commander cars. With them, the presenter will have the mission of encouraging people to live moments in nature and present the characteristics of the model and the day-to-day with the vehicles, sharing their impressions through content.
Conceived with the Fbiz agency, the partnership aims to highlight content based on the brand’s pillars: Freedom, Adventure, Authenticity and Passion.
