Created by Leo Burnett Tailor Made, the “You were born to change” campaign stars four influencers
Samsung launched the new “You were born to change” campaign, which focuses on reinforcing the Galaxy ecosystem as a technology that has positive impacts on people’s lives.
Created by Leo Burnett Tailor Made, the campaign tells the story of four influencers: athlete Patricia Fonseca, businessman, gamer and streamer Flakes Power and musician friends Amanda Cirilo and Cathy Moreira.
Patrícia is the first Brazilian triathlete to have a heart transplant and, in the video, she tells about the fight she had against a heart disease. The athlete uses a Samsung Galaxy Watch4 smartwatch to track her heart, monitor her heartbeat, sleep quality, blood pressure, among other features.
Amanda and Cathy talk about the technology they use to hear and feel music. Amanda, who has a monocular disability, adapted a sound vest for Cathy, who is deaf, to wear. The piece worn by Cathy is connected to a Galaxy Tab S7 FE and a Galaxy S22+ 5G4 5 to transmit the vibe of the music to her.
Meanwhile, Flakes Power’s video showcases his gaming career and how he has used the Samsung Galaxy S22 Ultra 5G to achieve better gaming performance and to run his large esports organization.
“Samsung is committed to developing products and services that have a positive impact on people’s lives. This mission of ours is reflected in the ‘You were born to change’ campaign, which features real stories of people who have changed their lives through technology and highlights Generation Z, who want to make an impact,” explained Mario Sousa, Senior Director of Marketing. from Samsung Brasil’s Mobile Experience area.
In addition to the campaign, Flakes, Patrícia, Amanda and Cathy also become part of Team Galaxy, Samsung’s team of influencers and will use their personal stories to show how Galaxy technologies can and help in the daily lives of consumers and fans. of brand.
“We bring incredible stories of people who have changed their lives and those around them through technology. Our campaign is a call to action for everyone who believes they were born to change,” added Alessandra Sadock, Creative Experience Director at Leo Burnett Tailor Made.
