With the motto “There is only one”, the campaign signed by Ogilvy Brasil reinforces the features of the product
Panasonic do Brasil launched a new washing machine campaign to enhance the brand’s technologies.
With the motto “There is only one”, the campaign signed by Ogilvy Brasil reinforces the product’s features that guarantee cleaner clothes, combined with washing efficiency and water savings.
“In line with the premium positioning of the brand, we seek to bring sophistication and quality in a campaign that values the perfect combination between design and efficiency of washing machines, making the consumer rethink their relationship with the category, placing Panasonic as a desired brand”, highlighted Fernanda Gorgatti, Account Director at Ogilvy Brasil.
The campaign has been available since July 15 on social media and its main objective is to present the brand’s portfolio of washing machines, with lightness and assertiveness.
“People have adopted a new lifestyle, looking for quality, efficiency, economy and versatility products. With this campaign, we want to show that the new can be surprising, and reinforce that our products are developed to adapt to the needs of each consumer”, said Fábio Ribeiro, Marketing Director at Panasonic do Brasil.
