Video presents the brand’s jeans collection, “Jeans Pra Brincar” and has a casting made up of children from APAE, AMA and Fundação de Esportes
Malwee Kids launched the “Jeans Pra Brincar” collection with a campaign starring Rogério Flausino, lead singer of the band Jota Quest.
The campaign was recorded at the Arthur Muller Sports Gym, in Jaraguá do Sul (SC), with a casting made up of children from APAE (Association of Exceptional Parents and Friends), AMA (Association of Autistic Friends) and the Sports Foundation , in addition to the singer’s own children.
In the video, the children played coloring one of the walls of the gym, creating an instagrammable panel with drawings and special messages. The soundtrack of the film is the song “Te Ver Superar”, released by the band Jota Quest.
The collection has 19 pieces, including pants (jogger and skinny), shorts, Bermuda shorts, short-skirts, overalls, salopete and jacket. The entire concept of the collection was designed to provide children with freedom.
“Our jeans were developed so that children grow up happy and explore the best moments of their childhood with comfort, practicality and style. We use more sustainable manufacturing processes and reinforce our role as an ally brand for caregivers, offering product alternatives that facilitate the routine with children”, commented Nataly Camillo, Marketing Coordinator at Malwee Kids.
