The film brings a version of the hit ‘Caraca, Muleke’ by the pagodeiro
After names like Ludmilla, Luísa Sonza and the duos Jorge and Mateus, and Simone and Simaria, Tadeu Schmidt, and even the group BTS, it was Thiaguinho’s turn to reveal his méquizice in a campaign signed by the Gallery.
In the film’s scenes, Thiaguinho is in one of the chain’s restaurants and invites the audience to get to know his mequizice: a Big Tasty accompanied by large fries, a caramel sundae and lots of ketchup on everything to finish.
In the next scene, the hit “Caraca, Muleke!” ends up getting a new version. After tasting his favorite McDonald’s combo, the singer says “Damn, what a Méqui!” and begins to imagine himself in a show singing his hit with new lyrics.
“Inviting him (Thiaguinho) to reveal his Méquizice is a way for the campaign to reinforce the characteristic of always bringing up curious facts about celebrities and awakening greater proximity between the public, his pop idol and the brand”, said Gustavo Alves, Guzera. , creative director of the Gallery.
Datasheet
Titles: Caraca, what a Mequi
Duration: 30”
Client: Arcos Dourados Comércio de Alimentos SA.
Product: Institutional
Campaign: Méquizice
Agency: Gallery
CCO: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Guzera, Phil Daijó and Rodrigo Porto
Creation: Thiago Ferreira, Gabriel Braz, Murilo Zeneddine, Carlos Schleder, Guzera, Phil
Daijo and Rodrigo Porto
Attendance: Ana Coutinho, Mariana Magalhães, Paula Salvarani, Taís Boaventura, Larissa
Gama and Julia Dantas
McDonald’s approval: João Branco, Lariane Duarte, Bruna Rocha, Lucas Emerick and Rafaela
Alejandra
Media: Paulo Ilha, Kaline Léssio, Natália Fernandes, Gabriela Monteiro, Anna Karoline Moreira,
Bruno Souza, Paulino Cassiano, Italo Lopes, Malu Cavaccini and Kaique Souza
Media Operation: Fernanda Rubião, Kaleb Vicuna, Paulino Cassiano, Rafael Tomacheusk and
Kaique Souza
Strategy: Pedro Cruz, Carol Mello, Rafael Martins, Téia Lo-Ré, Amanda Agapito, Felipe
Ribeiro, Luiz Hidd and Graziele Soares
PR and Influence: Patricia Capuchinho, Didi Blanco, Giovanna Maracajá, Aline Paz, Mylena
Fontes and Laís Barbosa
Data and Technology: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro and Annemarie Linsmayer
Projects: Yarha Costa
Artbuyer: Marcos Moura, Sonia Santos and Bruna Costa
Graphic Production: Marcos Moura, Cristiane Pacheco and Cristiano Arashiro
Finishing Coordination: Pablo (Frotinha) Felix
Review: Teresa Montes
Submission: Paulo Ribeiro and Anderson Santos
Integrated Production: Ducha Lopes, Fabio Truci, Beatriz Brandão and Ana Ananias
Produtora: Hungry Man
Director: John Pope
Managing Partner: Alex Mehedff
Executive Producer: Alex Mehedff
Executive Creative Producer: Fábio Pinheiro
Creative Assistants: Leandro Côrte and Vitória Zamfolini
Line Producer: Bea Couto and Rodrigo Castello
Business Affairs Manager: Matheus Rosa
AD: Atalia Haim
Director of Photography: Akira Vecchi
Art Director: Gizeller Muller
Costume designer: Adriana Fares
Head of Production: Maran Poian In-house
Production Coordinator: Gabriel Sidorenko and Rafaela Pellegrini
Production Director: Gisele Castilho
Cast Production: Alice Wolfenson and Neto Avena
Head of Post-Production: Rodrigo Oliveira
Post Production Team: JP Oliveira e Michael Eduardo
Editor: Alexandre Boechat and Michael Eduardo
Finisher: Troop
Post-Producer: Bussola Color Grading: Bleach and Burn
Audio Producer: Wrestling Audio
Producer: Danilo Barbalaco
Coordination and Finishing: Thacio Palanca
Service: Thais Unha
