Bradesco is the master sponsor of the first edition of the “Mundo Pixar” event, which opened its doors this Wednesday (20).
Considered the largest immersive event in extension of Pixar Animation Studios in the world and carried out by SolutionOff, the experience adds a thematic and interactive space of the bank with the use of augmented reality technology.
In an environment open to the public, before access to the event, Bradesco and Volkswagen will take people on a special trip using a projection mapped inside the SUVW Taos model. During the ‘travel’, already inside the car, four photos of the participants will be taken. At the end of the experience, a QR Code is generated on a tablet, available on site, which, when scanned, allows you to download the images.
After the experience, visitors can choose four instagrammable locations to take photos: between characters; Toy Story suitcase; Pixar ball; and Placa Maluca, which points in all directions from Marco Zero with brand messages that reinforce support for Culture, Sustainability, Inclusion, Diversity and Innovation.
In addition to the activations, Bradesco set up a four-meter long tunnel that gives access to the event with content from Pixar animations, developed for the event.
