Main sponsors of FORTAL 2022, Beats and Brahma, brands in Ambev’s portfolio, will take to the largest micareta in the country several experience actions for revelers. Hotel Cremoso, Portal Beats, Corte Cremoso and Espaço Brahma are some of the activations that aim to bring revelers closer to the brands, with lots of fun and cruising.
Arnaldo Garcia, head of regional mkt at Ambev, explains:
“On Gol flights, bound for Fortaleza, we will have a special delivery of Brahma, in partnership with Zé Delivery, the largest beverage app in the world. When you arrive at the hotel (which is part of the action) and open the fridge, there will be Beats and Brahma ice cream. When you go to pick up the abadá, we will have a hairdresser on site for those who want to have the creamy cut, and much more.”
Cayan Lobo, marketing manager for Beats, highlights that everywhere Beats is, the brand brings some innovative experience to consumers and FORTAL 2022 will be no different. Cayan explains:
“Beats is always looking to innovate, not just with new products, but with memorable experiences. At Carnatal 2021, we transformed the avenue into a great funk dance with Anitta. This summer, we bring you Ice Pops, a unique and freezing innovation. At FORTAL 2022 it will be no different, Beats will take a Portal to the middle of the avenue and we promise a lot of fun.”
Also according to Cayan, Beats invited a strong team of influencers, which will help boost the actions, with Duh Marinho, Kenya Borges, Pedro Monteiro, Only Fuego, Alexia Marina, Edgel, Marissa Pimenta and others.
FORTAL 2022 takes place between the 21st and 24th of July and will feature great artists such as Bell Marques, Claudia Leitte, Leo Santana, Harmonia do Samba, Ivete Sangalo and much more.
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The post Brahma and Beats confirm presence at FORTAL and prepare several actions appeared first on DNEWS.
