The campaign will be shown in various parts of the world such as North America, Latin America, Europe, Middle East, Africa and Asia
Announced as an ambassador for PUBG: battlegrounds, the battle royale game, last week, Neymar Jr. Now the first campaign starts. Created by 3C Gaming in co-creation with Krafton, the game’s developer, the action shows the player moving through a scenario with game elements, passing through characters until reaching their setup.
The campaign will run in various parts of the world, such as North America, Latin America, Europe, the Middle East, Africa and Asia. In addition to the film, it consists of videos, graphic arts and other content scheduled for the coming months.
“This move for PUBG:Battlegrounds to unite with the player endorses our view that gamers are no longer a niche audience, but the games today are intrinsic to our culture and are part of people’s daily lives”, says Paulo Aguiar, partner and CCO of 3C Gaming.
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The materials will be broadcast in North America, Latin America, Europe, the Middle East, Africa and Asia, and includes the localization of the content for the main languages. Krafton’s choice to close the franchise partnership with 3C reinforces a trend in the segment gaming of increasingly seeking specialized partners to take care of the brand’s strategies, compared to traditional market agencies.
At the end of the film, produced in partnership with Fuelture, the date of the great live of the new map, which will take place on August 3rd, is also announced. The broadcast will take place with a gameplay of Neymar commented by Casimiro on his channel. In addition to the case with PUBG:BATTLEGROUNDS, the agency brings in its curriculum giant projects with companies such as iFood, Tiktok, Casas Bahia, Banco Next and other brands dear to the public.
