In the film produced by NSB, the brand invites people to celebrate the milestone and discover their desires for the future.
80 years ago, Coca-Cola landed in Brazil. To celebrate the date, which was celebrated this Thursday (21), the brand launched the “Desejos para o Futuro” campaign, actions, digital pieces and a celebratory logo for the date.
Produced by NSB, the campaign video invites people to celebrate the date and discover what their wishes are for the future. During the video, adults and young people portray moments of happiness and opportunities, phrases such as “to create more and more opportunities”, “to grow in a more sustainable place” and “for a future that brings the best of the past” are highlighted to reinforce the values and brand commitments.
“As advertisers, consumers and fans of the Coca-Cola brand and its products, participating in this campaign was both a challenge and a pleasure for our agency. After 14 years of working with the company, being part of its 80th anniversary celebrations is something that fills us with pride.”
The campaign will be broadcast on digital media in the three markets that celebrate the date — Brazil, Argentina and Bolivia — in addition to the brand’s social channels.
“Completing 80 years is a unique milestone and means creating bonds with those who believe in our purpose of refreshing the world and making a difference. We were part of the special moments of our consumers and we want all of them to be able to idealize and build with us the history of the coming years so that we can continue to contribute to the transformation of communities and the planet”, said Silmara Olívio, director of Corporate Relations Cone Sul at Coca-Cola Latin America.
