Called ‘With an Invisalign smile, everything fits’, action was developed by Publicis
Olympic champion gymnast Rebeca Andrade will be the protagonist of the new Invisalign campaign, which debuts this Sunday (24). In ‘With an Invisalign smile, everything fits’, Rebeca encourages people to share their stories behind their smiles on social media.
The campaign will also be reinforced by Invisalign’s Smile Squad influencers, who will create content using the characteristic “click” sound familiar to Invisalign users when the aligner is fitted to teeth.
The 360º campaign features 30” and 15” films for open TV, in addition to broadcasting on the main digital platforms. Rebeca will also share her Invisalign treatment journey on her social media and official Invisalign brand profiles.
“Rebeca represents precision and the power to overcome challenges with confidence. Having the Olympic champion on our team helps us tell the story of how we can get where we want to go, when we have a more confident smile,” says Tamara Kulb, senior director of marketing for Align Technology in Latin America.
Recently, the brand presented Fafá de Belém as an ambassador and the protagonist of the digital campaign ‘Sorriso Fafábuloso’.
Datasheet:
Advertiser: Invisalign
Agency: Publicis
Filme: With Invisalign Everything Clicks
Cliente: Tamara Kulb, Esdras Barbosa, Vivian Mendes, Marina Ferezin
CCO: Domenico Massareto
Executive Creative Directors: Dani Ribeiro
Associate Creative Directors: Arturo Marenda, Luti Nobre
Creation: Carolina Weber, João Morgan, Giulia Pavanato, Giovana Castro
Attendance: Gabriela Borges, Thais Azevedo, Gabriela Zorzi, Adriana Goz, Mariana Almeida
Projects: Renata Carvalho, Vitória Guerra
Planning: Gustavo Leite, Rodrigo Magalhães, Rafael Basso
Media: Ana Sanchez, Giovana Passo, Karen Kirizawa, Carla Barros
RTV: Renata Sayão, Rita Theophilus
Image Producer: Hungry Man
Directed by: John Pope
Executive Producer: Alex Mehedff
Creative executive production: Fabio Pinheiro
Director of Photography: Daniel Belinky
Line Producers: Bea Couto and Rodrigo Castello
Art Direction: Ale Maestro
Assistant Director: Filipe Francisquini
Submission: Daniel Amaro / Murillo Moura
Editing: Alexandre Boechat / Michael Eduardo Lima
Post-production coordination: Rodrigo Oliveira
Post art direction: Bussola
Motion-graphics: Bussola
GC Coordinator: N/A
Composition: Compass
Cor: Bleach / Bussola
Audio producer: Quiet City + Sound
Music Production: Chris Jordan and Darren Solomon
Mixing and Finishing: Marcos Moretto and André Melges
Attendance: Xanna D’aguiar, Karina Vadasz and Ivis Silva
Still Producer: Arizona
Photographer: Mira
Assistant: José Alves da Silva
Executive Producer: Ale Lepiani
coordinate Producer: Taina Jaskulski
Head of Service: Luciana Ramos
Contact: Melina Saldanha
Treatment: Arizona Team
