Campaign is signed by Lew’Lara\TBWA and has the concept “Rice and Beans Camil is the Base of Brazil”
Camil launched a campaign that features the base of Brazilian cuisine, rice and beans, under the concept “Arroz e Feijão Camil is the Base of Brazil”.
The campaign is signed by Lew’Lara\TBWA and portrays Brazilianness with a variety of people, dishes and flavors.
“Rice and beans are one of the bases of daily diet and are essential foods and present in homes as part of people’s routine. We want to highlight the importance of Camil rice and beans in meals, reinforcing their nutritional, cultural and affective value”, said Juliana Conti, Camil’s marketing manager.
In addition to the 30-second film, the communication also features digital media pieces on Camil’s networks, as well as actions with digital influencers, in addition to broadcasting on radio, billboards, bus shelters, media in residential elevators and materials for sale across the country, developed by Casa 96.