The initiative debuts on September 11, at Parque do Ibirapuera, in São Paulo
Following trends in the racing circuit developed by sports brands, Centauro is launching its first project, the “Centauro Reveza”, which arrives with Adidas as sponsoring and signing the naming rights. The initiative debuts on September 11, at Parque do Ibirapuera, in São Paulo. In this first year, it also has editions in Rio de Janeiro, on October 9th, and Belo Horizonte, on December 4th.
With a half marathon distance (21 km), the model allows teams to be formed by up to four runners, each covering just over 5 km. There are also options for doubles and trios.
According to the organization, the proposal is that the circuit goes beyond the race and also offers experiences for those who are not running. Therefore, the spaces will feature activations by Centauro and supporters and include a food park, kids space, baby changing room, massage room, in addition to special classes with FitDance instructors and a closing show.
“We are very excited about this initiative, mainly for being able to take it to three different big cities in the country and having the chance to impact many people, encouraging the practice of sports in its most varied formats”, says Gustavo Milo, marketing director at Centaur.
“The events connect us with this audience that enjoys outdoor sports, and many of them have their first street race”, adds João Meyer, senior marketing director at Adidas Brazil.
The event model was developed by X3M, a sports entertainment agency recently acquired by the SBF Group, of which Centauro is a part. Recently, in an interview with PROPMARK, the company’s CEO, Bernardo Fonseca spoke about the integration strategies and projects that are being developed within the group, which includes Fisia, Nike’s distributor in Brazil, FitDance, NWB and sportstech OneFan.
