Campaign was developed by Tech and Soul
Signed by Tech and Soul, the new campaign by Kopenhagen introduces the new concept – ‘When you have it, you make a mark’. The initiative shows how the brand and its products, including the iconic Keep Kop, Nhá Benta and Lingua de Gato, are present in people’s daily lives, but always with the differential of transforming these moments into special situations.
The action follows a moment of rebranding of the company, very traditional and, at the same time, responsible for innovations in products that are part of the consumer’s life.
For the campaign, Tech and Soul created films, ads and actions on social networks and with influencers. The 30-second commercial, with three other versions of 15, show moments of everyday life in which the brand’s products appear to make everything more special, allowing an ordinary occasion to become unforgettable.
The printed and digital pieces bring the invitation to people: “Mark the big and small moments of your day”, with images that mix the routine with the special brought by chocolate.
Datasheet
Title: When you have it, mark it
Client: Copenhagen
Customer approval: Renata Vichi, Maricy Porto, Felipe Padilha, Aline Carrijo, Rafaella Bosi
Product: Institutional
Agency: Tech and Soul
CCO: Flavio Waiteman
Executive Creative Director: Alexandre Prado
Creative Director: Angélica Pernau, Guilherme Lemos
Art Director: Leticia Kohanoski, Gabriel Mascarenhas
Copywriter: Jessica Fernandes, Rodrigo Passos
Executive Producer: João Pedro Albuquerque
RTV: Felipe Lopes
COO: Marcelo Zaine
CEO: Claudio Kalim
CBO: Wilson Pereira
Attendance: Nilton Bonini, Daniele Lozano, Paulo Tinoco, Carolina Villa Costa
Media: Ana Paula Ventura, Lia Mora, Andrea Grassi, Melyssa Nascimento
CSO: Fernando Amino
Planning: Yara Rocha, Lourenço Guimarães, Carolina Porcher
Graphic production: Rogerio Gonçalves, Daiane Fortes
Video Producer: Fantástica Filmes Stage Direction: Christiano Metri Creative Executive Production: Marlon Klug Cinematography: Rhebling Junior (Rambo)
Art Direction: Rô Melink Assistant Direction: Luiza Azevedo and Rodrigo Fragata Production Coordination: Marina Rossignoli Production Direction: Nani Matias
Executive Producer: Herminio Vinholi Jr Project Manager: Ana Maria Sequinel
Production: Kayane Cabral, Adriana Lyra and Karine Barros
Costume production: Katia Gimenez
Cast Production: Renata Scheidt
Cast: Daniele Fernandes, Vinicius de Oliveira, Paulo de Melo and Sara Santos
Post-production and finishing: Tribbo VFX
VFX Creative Director: Bibinho Carvalho
VFX Supervisor / Senior Editor: Rodrigo Pina
Senior VFX Composer: Sergio D’Piazza
Motion: Fabiano Iwasita
Post-Production Coordinator: Tato Carvalho and Rafael Flamínio/
T.I Manager: Lucas Pereira
Conform: Fernando Diniz
Contact: Carolina Barros
General Post Production Coordination: Maguilla Editing: Christiano Metri
Editing Assistant: Germano Strazzi, edt. Color Grading: Psycho n’ Look
Sound Producer: Blood Audio
Musical Production: Otavio de Moraes
Finishing: Victor Motter
Executive Producer: Dani Monaco
Coordinator: Camila Madio
