The agency launched the In-Game Capture department, which is led by Renan Godoy
Druid launched a new area at the agency, called In-Game Capture, as a way of investing more and more in products and services for the market.
The new department became necessary when the work directly carried out with the universe of games, publishers and advertisers began.
“We are living more and more within games and metaverses, so being able to tell these stories first hand was the great motivator for us to create this area. with the player. We believe in this practice because it brings a solution to a problem that brands and games face every time they want to create an in-game or metaverse experience”, explained Cláudio Lima, CEO of DRUID.
The department starts with six professionals in positions such as Producer, video editing, motion and sound designer, led by Renan Godoy, In-Game Capture Director and Motion Lead in the area.
“The idea of creating visual products with in-game capture arose from demands that began to be repeated here from the agency’s clients, so we specialize in transforming these moments within games and metaverses into content that can be used on social networks and other media. . Today, we have already carried out work for clients in Brazil such as Samsung and Vivo, as well as global projects for Epic Games”, added Godoy.
