Created by GUT, the campaign shows friends debating about some of the “dilemmas”
Skol launched a campaign that brings a reflection to Brazilians: we can disagree with a lot of things like which side to start eating the coxinha, how to split the bill, what is the position of the beans on the plate etc, except when it comes to Skol from bottle.
Created by GUT, the campaign shows friends debating some of these dilemmas.
“Skol Retornável has conquered the hearts of Brazilians with the flavor that only bottled beer has and with the possibility of paying only for the liquid. The fact that it generates less waste has also been very well received by people. In this way, there is more and more consensus about being a smart choice for any tour”, said Oliver Klingelhoefer, Skol Marketing Director.
In addition to the campaign, the brand prepared another video to talk about the cost-effectiveness of returnable beer.
“Brazilians love to debate with a cold one in hand. In fact, people like to debate more than to reach consensus. Except when it comes to returnable beer, darling of Brazil and social networks. unanimous decision is the official fuel of the most bizarre debates without solution”, stated Rainor Marinho, Creative Director of GUT.
Despite being indisputable, Skol is also inviting Brazilians to debate what the name of the bottled beer will be, as part of the brand’s communication strategy.
To engage consumers on social networks, Skol put two teams of experts in naming to resolve this impasse, the former operating agents and the nail polish names. Among the options were “Vai e Volta” and “Gole de Milhões”.
The public could vote on which option they liked the most and “Gole de Milhões” won the poll.
