EA and Juventus today announced a new multi-year partnership, allowing EA to have exclusive rights to portray the popular Italian club’s assets in video games. Juventus will return in FIFA 23.
The deal allows EA to exclusively use the club’s logo and uniforms in FIFA 23, as well as recreate Juventus’ home, Allianz Stadium. In addition to the club partnership, former player Claudio Marchisio will be presented as a FUT hero and current player Dušan Vlahović will be a FIFA 23 ambassador. The agreement also promises “a series of cultural and lifestyle initiatives that bring new opportunities outside of football.“
In 2019, Juventus signed an exclusive contract with Konami, which also ensured that Pro Evolution Soccer (PES) was the exclusive rights holder for the team’s name, crest and uniforms. Meanwhile, EA has included an unlicensed version of the team – namely the real-life Juventus players and squad with fictional branding and uniforms – in FIFA 20, 21 and 22. -play, digital-only model. In light of this new agreement with EA, Juventus logos and kits will not appear in eFootball.
FIFA 23 will be released on September 30, 2022. If you subscribe to EA Play, you will be able to play the game three days early on September 27. The game brings crossover games and women’s club teams to the franchise for the first time. Similar to last year’s removal, FIFA 23 will not include Russian clubs or teams due to the fight in Ukraine.
This article is a translation of the writing by Grace Benfell to the website GameSpot.
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