Partnership includes actions that aim to intensify the multiplatform presence of the award
MTV and Pluto TV have teamed up to carry out a brand integration for the broadcast of MTV Miaw 2022 on streaming.
The partnership includes actions that aim to intensify the multiplatform presence, such as: the live broadcast of Pink Carpet for the first time on Pluto TV, which will be presented by Ingrid Ohara, Gabb and Spartakus and the MTV channel MIAW Pluto TV (channel 914) , which will feature programming focused on music and pop culture, including screenings of previous editions of the award, best moments, MIAW Time and playlists with music videos from the nominees and winners.
“With the Pluto TV integration, our audience can embark on this celebration, feel the warmth of what an awards mat is and get up close and personal with celebrities from the music scene and the internet,” said Fabricio Proti, Senior Vice President of Ad Sales. for AVOD & Pay TV in Latin America & General Manager of Paramount in Brazil.
This year’s edition has the sponsorship of L’Oreal, Samsung Galaxy A, Smirnoff Infusions, Spotify, TikTok and TIM, which will be present at all times, from pre-award to post-award.
“We will have from tasting drinks at the event, to brand experiences with a photo opportunity inside MTV MIAW, highlighting the TikTok 360° camera on the Pink Carpet. In addition to sponsored categories throughout the awards, personalized commercial deliveries integrated into the show with presence of talent, broadcast partnerships as we will have this year within TikTok and also, a themed bar at the After Party”, explained Denis Onishi, Director of Business and Ad Sales at Paramount.
MTV MIAW 2022 takes place this Tuesday (26), at Vibra Hall, in São Paulo and the Pink Carpet will be shown exclusively, live and free of charge, from 19 pm, on Pluto TV.
The award will be led by Camila Queiroz and Xamã and will air on July 28, at 9 pm, with simultaneous transmission on MTV Brasil, Pluto TV and TikTok.
“We hope to deliver a great award that speaks to the audience, bringing all the experience and excellence of partner brands to this audience. In addition to establishing the multiplatform presence of MTV MIAW, through perfect integration with Pluto TV’s free streaming service” , completed Onishi
