Entitled “Recipes with Calabresa”, the program has five episodes and brings the brand ambassador, Ivete Sangalo, for the first of them.
Perdigão invited comedian Dani Calabresa to present the talk show “Recipes with Calabresa”, which is part of the campaign “The Flavor of Perdigão has Power”.
The program, developed by Ampfy, will be shown on Globoplay and will have five episodes. The premiere is scheduled for this Friday (29) and will have the singer and brand ambassador, Ivete Sangalo, as a guest.
“With dynamic content and a focus on conversations between Dani Calabresa and great guests, we will reinforce the versatility of our smoked products portfolio and distribute this series through streaming, with Perdigão permeating all programs without the need for interruptions to reinforce our message” , said Rafael Gonçalez, executive manager of Perdigão.
In addition to Veveta, the talk show will also feature Thaynara OG, Luciano Huck and Mariana Xavier. The last episode will feature an interaction between Dani Calabresa and the audience.
In addition to the program, Ampfy also developed an action where the comedian will dub a part of Ivete Sangalo’s first campaign for Perdigão.
“Recipes with Calabresa’ is a light program, which shows that you don’t need to be a great chef or understand gastronomy to prepare tasty recipes when you have Perdigão products. The program is an exceptional product, which brings a strong group of talents that further enhance the project, reinforcing the brand’s concept: The flavor of Perdigão has power”, added Bruno Érnica, Creative Director, Ampfy.
