Campaign brings testimonials from family members of the victims of the Vale dam failure, in Brumadinho in 2019
Launched this Wednesday (27), on the National Day for the Prevention of Accidents at Work, the campaign “Tomorrow can be late” brings testimonials from the families of the victims of the tailings dam collapse at Vale’s Córrego do Feijão mine, in Brumadinho. in 2019, leaving 272 dead – 130 of which are Vale employees and 121 outsourced employees.
The videos feature testimonies, collected from members of the Association of Relatives of Victims and Affected by the Collapse of the Mina Córrego do Feijão Dam (Avabrum), from a mother, a sister and a cousin, respectively, of Priscila Elen Silva, Sirlei de Brito Ribeiro and Flaviano Filho, victims of the tragedy.
The campaign aims to alert people so that tragedies like the one that happened in Brumadinho do not happen again.
“The videos are based on the idea of the right to memory of the victims’ stories, in addition to serving as a warning about the existential damage caused to family members and about environmental damage”, said Lariza Squeff, director of LS Comunicação, which coordinates communication actions. and advertising of Brumadinho Legacy Project.
The campaign, which is being publicized on the channels of the Legado de Brumadinho Project, will be broadcast on the social networks of public vehicles and on private broadcasters.
“It is necessary to give voice to people who are experiencing this loss. Mistakes need to become lessons so they are never made again. We hope that, after what happened in Brumadinho, lessons will be learned. When the value of life is only present in beautiful corporate, social responsibility and ESG campaigns [Environmental, Social and Governance — meio ambiente, social e governança], beats a feeling of great frustration. It is essential to remember that, in the cases of Brumadinho and Mariana, the companies left their workers and the community totally vulnerable”, added Alexandra Andrade, president of Avabrum.
