Produced by ihouse, an in-house agency set up by Oliver in Ita, the presenter received a box with representations of his TV career
Marcos Mion became Ita Unibanco’s ambassador and iti, Ita’s digital bank, prepared an action to welcome the presenter: a time capsule.
Produced by ihouse, an in-house agency set up by Oliver in Ita, Mion received at home a welcome kit that consisted of an acrylic box with dolls that referred to remarkable moments in the TV presenter’s history.
In addition, iti also presented Mion with a robe, slippers and personalized socks to make him feel more comfortable in his “new home”.
To prepare the action, ihouse drew an in-depth profile of the presenter, using his social networks as a source of research to find out what he most likes to eat, watch and do in his spare time, for example.
Iti Ita is a bank that is present in the daily lives of its customers and seeks to understand what really matters to them. This is also reflected in this partnership with Mion, in which we want an always on vision and be by his side in his most important moments. We realized that the important thing was not to give a simple gift that he liked or found useful, but to understand that it was much more valuable to send something he enjoyed with his whole family, said Thais Pitsch, Marketing manager at iti Ita.
As a form of thanks, Mion made a video of the unboxing on her networks and the piece ended up becoming part of the campaign.
The idea with this action was to sensitize our new ambassador, to be able to tell a little more about who iti is and to put ourselves at his side, to go with everything that is to come during this partnership. The match that we wanted so much, happened, as we could see his surprise at being received here with so much affection and dedication, added Louise Cardeal, content strategist at I-House.
