Working with the internet for 11 years, Tata presents PodDelas, a videocast with more than 121 million views
On the internet since 2011, Tata Estaniecki had a different beginning than was common at the time. While bloggers had their blogs and youtubers had their channels, the influencer has always bet on Instagram. No wonder Tata already has more than 9 million followers on the network.
Over the years, Tata has built partnerships with the most diverse brands such as Mentos, Morana, O Boticrio, Eudora, Prime Video, Aussie, Natura, Reebok, Activia, Dolce Gusto and many others.
Currently, it is possible to add other things in the influencer’s professions category, such as: businesswoman, owner of the shoe store Louth and the influence marketing agency Yzi Assessoria, and presenter of PodDelas.
With just over a year of existence, the videocast presented by Tata and Bruna Unzueta already has more than 170 interviews, more than one million subscribers and more than 121 million views.
According to Tata, the idea of creating the program came about during the pandemic and, in less than a month, the project went live.
“I didn’t see in any podcast guests who were who I followed and personalities who communicated with the female audience. So I thought ‘there’s an opportunity to do something with the same format, but aimed at women'”, said the influencer.
start
In fact, it was not a decision to enter, it was happening. I have a constant content on the internet and I have always posted a lot of my life. When I started, there was not even the term “digital influencer”, only bloggers, who exclusively had their blogs, and youtubers, who exclusively had their channels. I had none of that. I was gaining relevance on Instagram and at the time no one knew where this relevance would go.
Partnership
Surely if that product makes a feat with me, with my style and moment of life, and if a product that I use. If I don’t use it, if it doesn’t have anything to do with me and has no connection, I don’t do it. There’s no way I can sell something I don’t believe in. Thank God I can say that I only work with what I use, like and is part of my day-to-day routine.
Routine
As we have a very busy routine because of the podcast, doing it live three times a week, I separate Tuesdays to record the advertisements. I start early, around 8 am, and I record all the advertising content for the week until 5 pm, when I need to leave for the podcast. I also record a few things on Friday, but on Tuesday I basically record content all day.
PodDelas
PodDelas emerged at the height of the pandemic where there was only sad and heavy news. It was getting pretty bad with the weather, I think all of us. It was a very difficult moment. I followed PodPah, which is currently the biggest podcast in Brazil, and the boys are my friends, but I didn’t see there, or in any other podcast, guests who were the ones I followed, who would be my influencer friends and personality who communicated. with the female audience. I thought “there’s an opportunity to do something with the same format but aimed at women”. We took it off the paper in less than a month and we are here to this day.
positioning
I managed to position myself as a presenter, which has always been my dream, and attracts the eyes of new brands. In addition, the podcast worked as a channel to share the demand of brands that come to me. I don’t like to saturate my audience with too much publicity, so if a brand comes along and wants to close with me and I don’t have an agenda available on my Instagram, I can play on PodDelas and so on. The opposite has happened, too, when I don’t have an agenda on the podcast and I share it on my own social networks.
relationship with brands
My relationship has always been very good, thank God. I never had any problems. I treat the brands I work with with great affection and care, they are really partners. But like I said, the podcast opened new doors, in new brands, in new niches. always adding.
advertising works
I like everyone. As I’ve said here a few times, I’m very blessed to only work with brands I like and trust. I’m very privileged to do what I love, but recently I did a job with Morana and I’m very flattered to be featured in mall stores all over Brazil. It’s been an incredible experience.
Consolidated brand
I see myself as a very consolidated brand. I’ve been building this for over ten years. It wasn’t overnight, it was one step at a time. I see myself as a brand with weight and very responsible.
Authenticity
Authenticity. I put my essence in everything I work, in everything I relate to and in everything I connect with.
