By counting on the presence of eight influencers selected by Squid
Incrvel!, a 100% plant-based food line, is launching the brand’s relaunch campaign, entitled O Sabor da Mudana Incrvel!”.
The action aims to encourage the public to cultivate new habits in the choice of food and reinforce that the brand is “flexitarian”, that is, for everyone, including meat lovers.
We want to reach all audiences, from those less inclined to information about nutritional values to the more attuned generation, who seek new things, are willing to create new habits and show that it is not necessary to replace, but to add new quality options to the table, said Camille. Lau, marketing director at Incrvel!.
With eight influencer ambassadors and three months of duration, the campaign will be conducted by Squid through the social networks of the content creators.
“The main objective of choosing to work with a pool of segmented influencers is to make it tangible so that everyone can start a new food routine in their daily lives,” explained Julia Leo, director of community strategy and customer success at Squid.
The ambassador influencers will be Rafael Infante, Willian Petters, Lili Almeida, Camila Fremder, Bruna Frog, Lucas Barreto, Cafira and Lucas Silvestre.
