In addition to the pieces that honor moments in Ayrton Senna’s career, fans of the driver will be able to experience a race narrated by him
Senna and Centauro have closed a partnership and are launching a clothing collection focused on lifestyle and athleisure pieces, which combine comfort and design.
The initiative between Grupo SBF and Senna will have collections by 2024 and, at this first moment, the garments bring references to great moments of Ayrton Senna, including shirts commemorating the first world championship (1988) and also the third championship, won in 1991.
This partnership with Centauro materializes our strategy of becoming a brand that goes beyond motorsport and F1, which seeks to inspire people to challenge their limits in search of being their best, just as Ayrton did in his life. We are sure that Senna’s fans and the new generation will really enjoy the collections. says Bianca Senna, CEO of Senna Brands.
The collection is available on the Centauro website and also in the chain’s stores in all regions of the country.
In addition to the collection, Centauro and Senna will also provide racing fans with an immersive experience, the Senna Experience: a sphere-shaped simulator with virtual reality, which provides passengers with a quick ride with Ayrton Senna, at the Interlagos racetrack, narrated in a curve the turn by the pilot.
Senna Experience will be available at Centauro on Avenida Paulista on August 6th and 7th.
