Swift returned to the media and is launching its new campaign “It has quality in everything”, starring presenter and journalist Tiago Leifert.
The campaign videos, signed by LewLara\TBWA and produced by Cine, emphasize the practicality and variety of the brand’s products. With a light, relaxed and fun tone, Leifert interacts in the films to show what the brand’s portfolio can provide, such as a family dinner and a meeting with friends, for example.
We want to be increasingly connected with consumers, so we seek to develop solutions in products that meet quality expectations, and also offer practicality and convenience for Brazilians’ daily lives, said Marcos Carvalho, Swift’s Marketing Director.
The campaign relies on digital media and a strategy on commemorative dates, such as Father’s Day and Christmas. In addition, the brand closed a partnership for two special merchan projects: Churrasco do Fausto, part of Fausto Silva’s program on TV Bandeirantes, every Friday; and with Top Chef, in which presenter and chef Edu Guedes prepares a recipe a day.
