Executive replace Fabio Urbanas, who had been hired last year
As of this Monday (1), Andreia Abud is the new occupant of the agency’s media vice-presidency. She will take over from Fabio Urbanas, announced in July last year, and who left the company ‘by mutual agreement’.
With a professional profile focused on data and performance, Andreia joins the team with the aim of bringing ‘greater efficiency in the operation’ with the purpose of leveraging the clients’ business results.
Andréia graduated in publicity and advertising, with an executive MBA in Communication from ESPM. Newly arrived from W+K, where she held the role of head of the media operation, Andreia has worked at WMcCann between 2020 and 2021 as head of media at Thrive, being responsible for planning and managing all digital media for the brands of Nestl, and held the same role at Red Fuse Communications.
I strongly believe in the power of a strong team, combined with an ecosystem that provides structure and conditions for the development of excellent work, anticipating and exceeding expectations, stated Andreia.