The initiative signed by the Gallery and aims to bring a new look at masculinity
Natura and PodPah have teamed up for the Barba, Resenha & Bigode project, which will take former striker Fred, who announced his retirement in early July, to a special edition of the videocast.
Signed by the Gallery, the initiative aims to bring a new look at masculinity, encouraging men’s self-care and a more empathic and sensitive attitude.
The episode will air this Monday (1) and will be broadcast directly from a barbershop in So Paulo, starting at 7 pm. The initiative reinforces the launch of the Natura Homem Neo line.
More and more men are looking for spaces to open up to the new. Whether for a personal search or in the development of new ways of relating, expressing themselves and educating their children. It’s in the barbershop where many of these serious subjects turn into reviews that inspire new masculinities, explains Denise Gallo, Creative Director at the gallery.
