The Brazilian artist became known for dubbing an advertisement for the Brazilian army in a comical way.
The Dojo developed an action with Apostolo Arnaldo, also known as Arnaldo Narrador, to promote the Original Amazon series, A Lista Terminal.
The agency, which is led by Thiago Baron and Rodrigo Toledo, brought in the Brazilian artist, who became known for dubbed an advertisement for the Brazilian army in a comical way, to narrate the story of the series.
Weekly, the agency and Prime Video will release parts of the trailer and the first episodes of the series on social networks, which will be narrated by Arnaldo.
The insight for this campaign came from the fact that the Brazilian army’s institutional advertisements used to present the adventures of military life to encourage 18-year-olds to enlist. It reminded us of the iconic internet meme that was Arnaldo Narrador’s dubbing of such a video, in which he made fun of all the images. That’s where the idea came from to promote the new series Original Amazon The Terminal List, which portrays the life of a war veteran, said Fernando Bartolo, Creative Director of DOJO.
