For Buzzmonitor’s analysis, the last 200 tweets from users who mentioned sports hashtags were considered.
A Consumer Centered Listening survey, carried out by Buzzmonitor, pointed out the interests of the Twitter audience that watches the Brazilian Women’s Championship.
For the analysis, the 200 last tweets from users who mentioned the hashtags #BrasileiroFeminoBinanceA2, #brasileirafeminino, #brasileiraofemininoneoenergia or #brasileiraofeminoa2 were considered.
Initially, the research sought to find out who was the public that talked about the subject on the network. According to the survey, of users who mention women’s football, 62.3% are female and 37.7% are male.
In addition, the survey also pointed out that women who speak about the topic are not only on the side of those who support, but also those who produce content. Of the users analyzed, 6.1% cite “journalist” in their profile, 3.81% a reporter, 3% a commentator and 1.52% a podcast.
According to the survey, Corinthians is the team with the most fans on the network, followed by Botafogo and, tied for third place, Bahia, Cruzeiro and Palmeiras.
In the profiles interested in women’s football, the team is represented in their bios, in addition to photos. Of the profiles analyzed, 34.25% wear their team’s shirts or accessories (cap or flag) in the photo in the bio, whether it’s an image of you or an athlete. In addition, there are still those who use football-themed photos on their covers.
Among the broadcasters, most watch Globo.
When it comes to brands that manufacture or sell sports clothing and accessories, Nike is the public’s favorite.
In the interest report, it was also possible to notice that the users who mentioned the Brasileiro Feminino are also interested in commerce and Radio & TV.
Outside of games, the survey showed that users are in the habit of watching videos on online platforms and social networks. In total, 60.30% report consuming videos, with Amazon Prime, YouTube and TikTok being the preferred places to watch.
The study also pointed out that, in addition to entertainment, users also look for topics related to social and political issues, such as racism (7.5% of videos), police (3.79% of videos) and Bolsonaro (3, 79% of videos).
