The campaign signed by Galeria e ser 360, aired on open TV, Pay TV, digital, offline plays and OOH media
Vivo is launching its new campaign that highlights the strength of fiber and the mobile network, called “Vivo Total”.
The campaign, created by Galeria and directed by Rafael Quinto of Barry Company, uses a dynamic language and talks about the advantages of Vivo Total customers, the company’s plan that combines fiber and mobile services in a single account.
We brought a new language to show how Vivo’s technology is capable of enhancing the user experience on any device, anywhere. We want to reinforce that customers can have the best of technologies in a single solution, with many benefits for their digital life, explained Marina Daineze, director of Brand and Communication at Vivo.
The 360 campaign will be shown on Open TV, Pay TV and digital, in addition to offline and OOH media.
[A internet e fibra] They are everywhere, in all contexts, on devices and accompany our daily lives, whether at work, on the road, at home or even abroad. And when you have everything integrated, you can live at full power. We focused on showing, through a new language and aesthetic, the representation of all this power and strength of Vivo Total in this campaign, added Ana Coutinho, Head of Business at the Gallery.
