The campaign “When it comes to cake, everyone Doctor’, created by Ampfy, marks the new positioning of the brand
Dr Oetker has launched its new campaign, which celebrates the brand’s new positioning, called “When it comes to cake, everyone Doctor”.
The campaign, signed by Ampfy, was created with the aim of showing consumers the brand’s products, valuing the preparation process and showing special moments that only those who prepare a cake can experience.
The film presents different people, with their friends and family preparing a cake with the brand’s products, showing that each one has their own way and recipe at the time of preparation.
Everyone can prepare a delicious cake with Dr. Oetker. Our campaign is a great celebration and an invitation to this magical moment, said Fred Siqueira, Co-founder and CCO of Ampfy.
In addition to being broadcast on TV and digital media, the campaign will also feature actions with names such as Otaviano Costa, Gizelly Bicalho, Michele Crispim and Fernando Ferraz, in addition to a squad of micro-influencers such as Vivi Cake, Clara Carpegiani, Lusa Soares, Jobson Amancio , Ailana Nascimento, Fabiana Abate, Giovana and Larissa, who will create a video revealing the secrets to make the cake tastier, using Dr Oetker’s products.
