According to the company, the objective is also to find other ways of commercializing the inventory of digital platforms in the country.
Globo announced this Tuesday (2) that it has entered into a partnership with Xandr, a Microsoft technology company focused on advertising. The main objective of the agreement, according to the company, is to promote the development of advertising solutions for the digital environment.
Also according to Globo, the agreement considered ‘strategic for both companies’ seeks to find other ways of marketing the inventory of digital platforms in the country, with a focus on curation and data management.
Without giving many details of the partnership, the company informed that the first project, the result of the partnership, is expected to be launched in October this year, with a presentation to the market during Upfront Globo 2023.
