From now on, GMD is known as “the gamer agency”. The new signature of the marketing agency reflects all the expertise, trajectory and knowledge acquired by it over ten years of operation in the segment, which in 2023 should reach a turnover of US$200bn in the world, according to Newzoo. To officially present the new positioning and start this phase, GMD has just launched a new website reinforcing the services and successful cases.
Lucas Patricio, CEO of GMD, said:
“GMD specializes in strategic communications, content and media in one of the most vibrant and innovative markets in the world. There is no other agency in Latin America with more experience creating marketing strategies in the games market for the entire region than her. In addition to continuing to help endemic companies to develop winning strategies in the region, we also want to show the entire market that has not yet invested in games how it is possible to do this safely and efficiently. GMD has the experience and expertise to make this happen.”
In addition to the new look, the GMD website now has seven sections that highlight the agency’s trajectory, the main services offered, clients and main cases. On social networks (Instagram, LinkedIn and Facebook) GMD starts to use new language and publish relevant information about the electronic games universe, market curiosities, articles and other data, in addition to posts about the agency itself, including campaigns, hiring , vacancies, participation in events etc..
Currently, GMD, which was founded in 2011, has a team made up of more than 60 employees, offices in Brazil and Mexico and a portfolio of hundreds of campaigns and actions carried out for giants in the gamer segment, such as Activision Blizzard, Bandai Namco, HyperX, Tencent, Ubisoft and Xbox.
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