One of the biggest events in the advertising sector in the world, the Gramado World Advertising Festival returns in 2022 after a five-year hiatus and will be held on August 24th, 25th and 26th in a hybrid, digital format on the platform of EventPlay (1st Multichannel Streaming of Business Events in Brazil) and physically at Gramadense Recreation Societyin Gramado.
Since 1976 under the command of the founder João Firmewho takes the lead in this new phase is Andressa Martinsthe businessman’s niece, who has been working behind the scenes of the event since she was 13 and was the creator of extra editions of the festival in several countries such as France, Japan, Mexico and the United States.
The return edition will have a super structure, with the right to a press room, VIP space and a glass studio for content generation and interaction of speakers and influencers with the press, orchestrated by the agency specializing in influential content. MField.
With an Executive MBA in Marketing and an MBA in Digital Marketing, Andressa brings the mission of connecting the event with the current advertising market. A great novelty in his management is his look to the future: “In this recovery, we focused on innovation. One of them is the fact that the festival is hybrid and in person, with logistics signed by LB Produções e Eventos, and digital, with co-production and official EventPlay broadcast – with the aim of reaching the largest number of people. Another bet is the partnership with MField, a company specialized in content through influencers and 100% aligned with the new era of advertising, creating stories in accordance with the digital universe, which is mandatory these days”, explains the businesswoman.
Director of ALAP, the Latin American Advertising Association, Andressa coordinated the Gramado International University Award and accumulates courses on Culture, Leadership, Service and Quality in Services (Seeds Of Dreams Institute and Disney Institute). She has participated in the Wish Academy Disrupt Trip Silicon Valley program on Exponential Thinking, Virtual Reality, Innovation, Big Data, Branding at Singularity University (within NASA), Stanford and RocketSpace.
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Gramado World Advertising Festival returns under female leadership appeared first on DNAMEWS.
