In July 2022, the return of gamer Nobru to YouTube for the production of exclusive lives reinforced the partnership and connection between the creator and the platform. And, to try something new, Nobru will bring a different guest to play with him: the CB, from Casas Bahia.
The duo will play a Free Fire match this Thursday (04/08), at 20:00. The broadcast will feature the live commerce feature, a tool that was recently incorporated into some YouTube initiatives, but unprecedented in the Gaming universe, a niche that has more than 25 million daily active users in Brazil.
During the match, Casas Bahia will provide exclusive offers that will be promoted within videos, all designed especially for the gamer audience. There will be dozens of discounted products that spectators will be able to access and buy in a few clicks, while the match is taking place.
Manuelle Pires, Partnerships Manager at YouTube Gaming, says:
“Live commerce is a new tool, still available in a few countries and used by companies and content creators that stand out on our platform and reach important audiences, such as the gaming universe. To give you an idea, since 2019, YouTube search interest for “gaming” has almost doubled. The return of Nobru to YouTube provided us with this space of trust, exchange and, why not, fun, for this novelty.”
With the expansion of live commerce, it is possible to go a step further and serve all these spectators with the ease and comfort of quick access and without disturbing the experience of watching the match.
Gabriel Lima Ribeiro, Marketing Manager at Via, owner of the brand, spoke about the action:
“After hiring Nobru as Creative Head of Games, joining an e-sports team, sponsoring the LBFF and becoming the first streamer of the metaverse, we are betting on yet another initiative that will help CB and Casas Bahia create a connection organically with the gamer audience.”
Influencer Nobru says he is excited about the partnership, especially as it is a broadcast in a totally innovative format such as live commerce.
Nobru, who is also Head of Creative and Games at Casas Bahia, points out:
“I am experiencing a very special moment in my career, relating to large companies, showing that it is possible for the biggest brands in the market to relate to the universe of games, which is a community that grows more and more.”
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