In September, the City of Rock, in Rio de Janeiro, will have C&A as its official look at the 9th edition of Rock in Rio Brasil, the largest music and entertainment festival in the world. Between the 2nd, 3rd, 4th and 8th, 9th, 10th and 11th of September, C&A debuts at the event as the first fashion company to integrate the list of sponsors, in addition to promoting the co-sponsorship of the Sunset stage and presenting stores to the public. with selected items, sustainable clothing line and exclusive collab.
Before that, to warm up the preparations with a fashion takeover, C&A promotes, between August 1st and 19th, the C&A Awarded Look Promotion*. For every R$100 in purchases of C&A products in physical stores, WhatsApp, app and e-commerce, the consumer registers on the action website, receives a Lucky Number, accesses the landing page promotional campaign and competes for a pair of lawn tickets for the 2022 edition of the festival, with the result announced on August 22.
More than passionate about fashion, C&A seeks to combine the varied styles of music fans in a meeting of generations. During both weekends, the brand takes to the public its latest clothing portfolio, such as licensed items from the Rock in Rio Brasil label — denim jacket, cap and cropped top —, an unprecedented fashion collab and the Mindse7 and Ciclos lines, part of C&A’s ReCiclo Movement, which encourages the conscious disposal of used clothes and which has already collected more than 160 thousand pieces in 190 stores throughout Brazil.
Fernando Sahb, Marketing Manager at C&A, said:
“It is a very special moment for C&A. We join forces with a festival that brings together all types of styles, in music and fashion. We want to bring even more color, life and personality to this celebration of music, so that the public has the best possible experience from the essentials: the look, a source of comfort and confidence for people.”
From pop to funk, from heavy metal to mangue beat: Sunset, one of the main stages and the place for memorable meetings in the City of Rock, hosts some of the most effervescent names in national and international pop music and will be co-sponsored by C&A during the presentations. Located in one of the festival’s most popular regions, the stage features the brand alongside names such as Jessie J, Avril Lavigne, Duda Beat, Gilberto Gil, Gloria Groove, Ceelo Green, Ludmilla and special collaborations such as Liniker and Luedji Luna, Luísa Sonza and Marina Sena, among many others, who promise to focus all the spotlight during the seven days of the event.
What’s more: on sale at the festival’s two stores, the brand promotes an ode to the union of music and fashion with a still secret and exclusive collab with a singer, scheduled to be released at the end of August. To check out this and other news, C&A will be located in the VIP Area, between the Sunset and Mundo stages, and in the Rock District stores sector.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post C&A assina o look oficial do Rock in Rio Brasil 2022 appeared first on ADNEWS.