To participate, users need to interact on the platform and tell a story with their pets.
Resso and Sony Music teamed up to raffle off a pair of tickets to one of Lusa Sonza’s concerts in celebration of the new single, Cachorrinhas.
Tickets can be for the show in Ribeiro Preto or Maranho and the winner will also receive an exclusive kit from the singer.
To participate in the draw, users of the Resso application need to interact on the platform and tell a story with their pets in the comments of the song, using the hashtags #LuisaSonza and #Cachorrinhas. The most creative comment will be selected by the Resso team, together with the label.
Too much to be able to do this next to Resso. Cachorrinhas has been a very special job for me, and it has achieved incredible results on the platforms. Very happy with all the reception from the public, keep doing all the platform challenges. I really want to read your stories, said Lusa Sonza.
In addition, users can also create their lists in honor of their pets and win the other pair of tickets. To participate, the list must have the hashtag #PlaylistDoMeuPet in the title and at least ten songs, one of which is Sonza’s single. The author who has the most liked selection by the end of the campaign, on 08/07, will win both tickets and the same kit.
We have a long-standing partnership with Resso, but we always try to make original actions for each release in order to engage the artist’s fans. Cachorrinhas has provided us with several fun fronts, not only the most obvious challenges, but also several others involving stories with friends and pets. The result of Hit da Lusa has been incredible, breaking record after record, and seeing the content produced by the public has been a show apart, said Maria Clara Guimares, Director of Digital Strategy Sony Music