Publicis ends partnership with Senac So Paulo

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After 11 years, the agency decided not to participate in the new bid for the advertiser’s account

Publicis announced the end of its 11-year partnership with Senac So Paulo. The agency decided not to participate in the new bid for the advertiser’s account.

The partnership between Publicis and Senac collected works such as the first indoor map of university campuses with Google technology and the institution’s first fully digital campaign.

According to Eduardo Lorenzi, CEO of Publicis, the union produced good results, but “it’s time for change”. “I thank the Publicis team that has always been tirelessly dedicated to the client and we wish Senac success in its future work”, said the executive