It’s been a bizarre week for HBO Max. Following the unceremonious cancellation of the planned direct-to-streaming Batgirl movie and the removal of more than a handful of “underperforming” streaming originals from the platform, CEO David Zaslav took the stage on an investor call to explain the brand’s strategy. in the future. .
Of the big announcements made on the conference call, the least surprising was the confirmation that HBO Max and Discovery+ will merge into a single streaming platform in 2023. Details on the platform’s name, pricing and specific content remain a mystery, but the presentation included a slide explaining that it will be on-demand and live, will include ad-free, ad-lite and ad-only options, with multiple tiers for content like sports and deal deals. That means pay-per-view-style offerings are likely on the table — but what exactly they might be, as well as the prices of the various tier options, were left out of the presentation.
The launch of the new platform will be segmented by region. The US will see its debut in the summer of 2023, Latin America will enter in the fall of 2023, while Europe and “new markets” will see it through to 2024.
Also mentioned in the investor call were “course correction” measures, which mentioned the “restructuring” of the brands’ content portfolios for scripted shows, children’s and animated offerings and direct-to-HBO Max films, so it is also not known what happened. What Happens HBO Max’s current offerings and originals will make the leap from its current platform to this new merged platform in the future.
This article is a translation of the writing by Mason Downey to the website GameSpot.
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