Andreia Abud and Lus Fernando Monteleone were some of the news
Since last Monday (1), Andreia Abud has assumed the chair of vice-president of media at WMcCann. She will take over from Fabio Urbanas, announced in July last year, and who left the company ‘by mutual agreement’.
With a professional profile focused on data and performance, Andreia joins the team with the aim of bringing ‘greater efficiency in the operation’ with the purpose of leveraging the clients’ business results.
Newly arrived from W+K, where she held the role of head of the media operation, Andreia has worked at WMcCann between 2020 and 2021 as head of media at Thrive, being responsible for planning and managing all digital media for the brands of Nestl, and held the same role at Red Fuse Communications.
Another novelty, also in the media area, is Lus Fernando Monteleone. A professional with experience in the communication market, Toco, as he is better known, has worked at agencies in Brazil such as DPZ, Africa, Ogilvy, among others.
In his more than 25 years of career, Monteleone has worked with important clients from different segments, including Brahma, Ita, Vivo, Alpargatas, Mondelez, Mattel, Kimberly, Jac Motors, Fast Shop, etc.
Talent Marcel
Talent promoted the creative Camila Miyamura, at the agency for eight years, the creative director. Camila Piagge and Mariana Villela assume the position of associate creative director.
Camila Miyamura, who until then responded as Senior Art Director, becomes Diego Ferrite’s duo and both assume the leadership of the Ipiranga account. Camila Piagge, until then a senior copywriter, joined the company in December 2021 and has worked at MRM, Wunderman Thompson, VMLY&R and WMcCann.
Mariana Villela, who has been at the agency for nine months as Senior Art Director, records experience in agencies in Brazil and Buenos Aires, Argentina, such as G2, Fria, Live Ad, VMLY&R and Artplan
Gallery
The area of the agency led by Paulo Ilha, founding partner and CMO, hired Natalia Fernandes de Oliveira, formerly of Artplan, where she acted as director of accounts such as PagSeguro, Amanco Wavin, Cobasi and Pernambucanas.
She will take on the role of media director at McDonalds.
Alexandre Ruiz leaves the Mqui media to compose Kavak’s debut team at Galeria, as director. In his résumé, he has worked at Ogilvy, CUBOCC, i-Cherry, among other agencies, in addition to having worked with advertisers such as Avon, Spotify, Unilever, Hellmanns, Sony and Perdigo.
United Way Worldwide
President of P&G for Latin America, Juliana Azevedo, who has worked at United Way since September 2018, is now beginning her term on the Board of Mundial United Way Worldwide for the next three years. The UWW is a philanthropic organization in the world, with 1800 operations, present in 41 countries.
“The purpose that moves me is to be part of building a fairer and more equal world for everyone, and I know I can’t do it alone. That’s why it’s an honor, and I see it as a duty, to work on the United Way. my country and that now expands to a global operation”, emphasizes Juliana.
BMW Group Brazil
BMW Group Brasil will have Fabiano Severo as the group’s new head of corporate communication. Severo will report to Joo Veloso, who will lead the region’s communications department from Mexico, as corporate communications director for BMW Group America Latina, effective September 1.
At BMW Group Brazil, Severo will face challenges that include the communication strategy for the BMW, Mini and BMW Motorrad brands, in addition to leading internal communication, press relations and managing the group’s reputation in the country.
farfetch
Farfetch announced the addition of Debora Capobianco as Marketing Director for Latin America. Debora’s challenges will be to promote the growth of the brand with local partnerships, provide customers with a good experience in the purchase of luxury items from all over the world and take advantage of the characteristics in the way Latin Americans buy.
Together we are stronger
A joint venture of Votorantim Cimentos, Gerdau and Tigre hired Juliana Carsoni as the new CEO, who arrives to reinforce the company’s ecosystem strategy and continue to solve pains in the industry, retail, professionals and end consumers through technology.
Graduated in Business Administration from Fundao Getúlio Vargas (FGV) and specializing in Platform Business Strategy from MIT, Juliana has experience in digital channels and e-commerce platforms. At Unilever, where she worked between 2004 and 2021, the executive led Sales, Marketing and Trade Marketing teams working on the development of new channels and the modernization of commercial practices.
