Our growth forecast is above 100%. The expectation is to double the business year by year for three years
The advertising market can now invest in native ads with geolocation targeting in the Moovit mobility app, which already offered programmatic solutions used by retailers and consumer goods brands. The expansion takes place through a partnership signed with the digital advertising company Internet Media Services (IMS), which represents more than 30 platforms in 90 countries.
The work of the company belonging to the Aleph Group exceeds 15 thousand advertisers and connects three billion customers. The scale of the ads we run around the world is incalculable, says Cristian Cores, IMS vice president of sales for Latin America. Twitter, LinkedIn, Snapchat, Warner Music, Twitch, TikTok, Electronic Arts and Activision Blizzard Media are among the partners joining Moovit in the company’s portfolio.
Our growth forecast is above 100%. The expectation is to double the business year after year for three years, reveals Cores. With the promise of becoming one of the leading advertising platforms in mobility, Moovit will offer native ads strategically placed to invite users to interact with the piece, which will appear on the main page and on screens for suggested routes, itinerary, stations and lines.
At launch, advertisers will be able to run different formats. From traditional graphical ads like interstitials and banners to specific templates like pins on the map, all offers have the ability to redirect traffic to your website or app. Getting around the city effectively includes providing experience with relevant information, notes Yovav Meydad, director of growth and marketing at Moovit.
Integrated into the application’s navigation process, Moovit’s advertising platform is based on the user’s location to offer products and services that are close to the planned route. Advertisers will be able to attract potential customers on the way to a bus terminal or subway station, highlights Cores. The executive explains that this is not a platform for high-frequency campaigns, but to reach the right person, at the right time and, above all, in the right place.
According to Cores, this need to help passengers who use Moovit daily find the best routes and receive directions instantly. Idle time facilitates user interaction. Depending on the location and route points, such as origin, destination and transfers, an advertisement will appear inviting you to detour just a few minutes to visit the advertised store, details Cores.
Valid in Brazil, Mexico, Argentina, Colombia, Chile and Peru, the agreement follows the trend of using native advertisements, increasingly perceived by users as part of the application, which facilitates organic interaction with the content. Increased revenue from geolocation-based ads will help Moovit keep service and mobility information free to millions of Latin American users.
Used by more than 1.5 billion users in 3,400 cities in 112 countries, Moovit has a daily score of 4.5 points in the App Store and Play Store, making it one of the most popular in Latin America, as well as an alternative for brands with a specific audience and screen idle time. The application has official partnerships with operators and public authorities in the main cities where it is available, such as Buenos Aires, Rio de Janeiro and Santiago de Chile.
